Internet: not quite Mars nor Venus

American men and women both embrace the Internet for its efficiency and as a gateway to information. According to the latest PEW Internet & American Life survey, while gender dynamics on the Net vary, usage rate is equaling. Men are still more intense users, quick to embrace new Net technologies, and tend to see the Net as a destination for recreation, to organize, and to conduct transactions. The survey finds that women are the more enthusiastic communicators on the Net, viewing the Net more as a textured environment than a tech experience, and tend "to penetrate deeper into areas where they have the greatest interest," finding more satisfaction than men with their online activities.

How Women and Men Use the Internet

(available in pdf, 815 KB, from PEW)



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